Job Description

• We are seeking a highly motivated and experienced Social Media Officer to join our dynamic team. As the Social Media Officer, you will play a key role in driving our online presence and engaging with our target audience.
• In this role, you will be responsible for managing and developing our social media platforms, creating captivating content, and implementing effective strategies to increase brand awareness and drive traffic to our website.
• You will also monitor social media trends, analyze data, and provide insights and recommendations to optimize our social media performance.
• The ideal candidate will have a strong passion for social media and possess excellent communication and creative skills.
• They should be detail-oriented, organized, and able to work under pressure to meet deadlines.
• This is an exciting opportunity for an individual who is eager to make a significant impact in a rapidly growing company.

Job Responsibilities

• Manage and develop the company’s social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging and persuasive content for social media channels to increase brand visibility and drive organic traffic.
• Monitor social media trends, competitor activity, and relevant industry news to identify opportunities for content creation and engagement.
• Implement effective social media strategies to enhance brand image, increase followers, and drive website traffic.
• Analyze social media data and generate reports on key performance indicators (KPIs) to evaluate the success of social media campaigns and make data-driven decisions.
• Collaborate with cross-functional teams to align social media efforts with overall marketing objectives and campaigns.
• Stay up-to-date with the latest social media best practices and industry trends to ensure the company’s social media strategy remains relevant and effective amongst others.

Requirements

• Bachelor’s Degree in Marketing, Communications,or a related field.
• 2+ years relevant work experience.
• Proven work experience as a Social Media Officer or similar role.
• Demonstrated experience in managing social media platforms for a consumer goods company.
• Proficient in using social media management tools, analytics platforms, and content creation software.
• Excellent communication skills, both written and verbal.
• Strong understanding of social media best practices, algorithms, and trends.
• Creative and innovative mindset with an eye for engaging content.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proactive and self-motivated with the ability to work independently and collaborate effectively within a team.
• Ability to multitask and prioritize in a fast-paced environment.
• Knowledge of SEO principles and strategies is a plus.
• Experience with graphic design is a plus.