Social Media Metric Analyst needed at Baobabplus

2 weeks ago

Job title : Social Media Metric Analyst

Job Location : Lagos

Deadline : March 08, 2024

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Job Overview

  • We are seeking a highly skilled and experienced Social Media Metric Analyst to join our dynamic team.
  • The ideal candidate will be passionate about social media trends, possess a deep understanding of various social media platforms, and have a proven track record of analyzing and interpreting social media metrics.
  • As a key member of our marketing team, you will play a crucial role in optimizing our social media strategies and campaigns to drive engagement, growth, and overall brand success.

Responsibilities
Social Media Monitoring and Reporting:

  • Monitor and analyze key performance indicators (KPIs) across various social media platforms.
  • Generate regular and ad-hoc reports to track the performance of social media campaigns and initiatives.
  • Provide actionable insights and recommendations based on data analysis.

Performance Analysis:

  • Evaluate the effectiveness of social media strategies and campaigns in meeting predefined goals and objectives.
  • Identify trends and patterns in social media data to enhance decision-making processes.
  • Collaborate with cross-functional teams to optimize content and campaigns based on performance metrics.

Competitor Analysis:

  • Conduct thorough competitive analysis to benchmark our social media performance against industry standards.
  • Identify opportunities and areas for improvement by studying competitor strategies and outcomes.

Data Visualization:

  • Create visually appealing and easy-to-understand dashboards to communicate social media metrics to various stakeholders.
  • Utilize data visualization tools to present insights in a compelling manner.

Strategy Development:

  • Work closely with the marketing team to develop data-driven social media strategies.
  • Provide input on audience targeting, content optimization, and other strategic elements based on metric analysis.

Adaptability and Learning:

  • Stay abreast of industry trends, algorithm changes, and emerging technologies in social media.
  • Continuously upgrade skills and knowledge to ensure the application of the latest tools and methodologies.

Qualifications

  • Bachelor’s Degree in Marketing, Business, Data Science, or a related field.
  • 1 – 3 years relevant work experience.
  • Proven experience as a Social Media Metric Analyst or similar role.
  • In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Proficiency in social media analytics tools and platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation abilities.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Certifications in social media analytics or data analysis are a plus.

How to Apply for this Offer

Interested and qualified candidates should send their Resume to: ng.recruitment@baobab.com using the Job Title as the subject of the mail.

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