We are seeking a talented and experienced Social Media Manager to join our dynamic marketing team. As a Social Media Manager, you will be responsible for creating and executing targeted digital marketing campaigns to generate awareness about our products or services. You will utilize various social media platforms, search engine marketing, email marketing, and content marketing to drive traffic to our website and landing pages.

Key Responsibilities:

1. Develop and implement strategic social media marketing campaigns to increase brand awareness and drive traffic to our website.
2. Create engaging and compelling content for social media posts, advertisements, and other marketing materials.
3. Monitor and analyze social media metrics to track campaign performance and identify areas for improvement.
4. Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels.
5. Stay up-to-date with the latest trends and best practices in social media marketing and digital advertising.
6. Identify opportunities for growth and optimization within our digital marketing efforts.
7. Manage social media advertising budgets and optimize campaigns for maximum ROI.
8. Provide regular reports and updates on campaign performance to senior management.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or related field.
2. Proven experience in social media marketing, digital advertising, and campaign management.
3. Strong written and verbal communication skills.
4. Excellent analytical and problem-solving abilities.
5. Creative thinker with a passion for storytelling and engaging content.
6. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
7. Proficiency in social media management tools and analytics platforms.
8. Experience with graphic design and video editing is a plus.