Social media marketing managers work to promote and strengthen an organization’s brand using social media platforms. There are a number of creative, analytical and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives , multimedia specialists and marketing managers/producers (digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. Related and alternate job titles include: social media manager, social media marketer, social media executive, social media assistant and social media intern.

RESPONSIBILITIES:

Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:

• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and TweetDeck
• Interacting with customers and dealing with customers’ enquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

REQUIREMENTS:

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organizational ability
• Fluency in English