Responsibilities

• Creating content that will catch maximum customer interest
• Writing and reviewing content for websites, social media pages, and public communications
• Optimize Search Engine Optimization driven content and increase the site traffic
• Collaborating with the content and marketing team to decide the brand taglines, logo, and other promotional material
• Measuring and monitoring company website and social media traffic statistics
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Brainstorming and suggesting new ways to improve traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Identify customer’s needs about the company and write content to cater to those needs
• Update the website, social media, and content pages periodically
• Researching the key SEO terms and incorporating them into the content to achieve maximum viewership

Qualifications

• Interested candidates should possess a Bachelor’s Degree with 4-6 years experience.