Job Summary

• We are looking for an experienced, passionate, and creative Social Media Analyst to join our team.
• As a Social Media Analyst, you will be responsible for developing and implementing AFEX’s social media strategy in order to increase our online presence and improve our marketing and sales efforts.
• You will be working closely with Corporate Communications Squad.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up to date with current technologies and trends in social media, design tools, and applications

Requirements

• BSc degree in Marketing or relevant field
• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills