Job title : Senior Public Relations Manager
Job Location : Lagos
Deadline : December 20, 2023
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Overall purpose of the job:
- As a Senior Public Relations Manager, you will be responsible for developing and implementing comprehensive public relations strategies to enhance the organization’s brand reputation and visibility.
- You will work closely with internal and external stakeholders to craft compelling messages, coordinate media relations, and manage crisis communications.
- The Senior Public Relations Manager plays a vital role in shaping the public perception of the organization and driving its communication efforts.
Roles & Responsibilities:
- Develop and execute strategic Public Relations plans that align with the organization’s goals and objectives.
- Identify target audiences and develop key messages to effectively communicate with stakeholders.
- Conduct market research and monitor industry trends to identify Public Relations opportunities and challenges.
- Collaborate with cross-functional teams to integrate Public Relations efforts with marketing and corporate communications initiatives.
- Build and maintain relationships with journalists, editors, bloggers, and other media representatives.
- Develop and distribute press releases, media kits, and other Public Relations materials to generate media coverage.
- Pitch story ideas and secure media placements in relevant outlets, both online and offline.
- Organize and manage media interviews, press conferences, and media events.
- Create and edit engaging content for press releases, articles, blogs, and other Public Relations collateral.
- Craft compelling narratives that effectively convey the organization’s key messages.
- Ensure consistency of messaging and brand voice across all Public Relations materials.
- Oversee the development and maintenance of the organization’s press and media contact database.
- Cultivate relationships with key stakeholders, including industry influencers, partners, and community organizations.
- Collaborate with internal teams to support their Public Relations needs and align messaging across all channels.
- Identify speaking opportunities, industry events, and conferences for key executives and thought leaders.
- Coordinate with marketing and social media teams to integrate Public Relations efforts across different platforms.
- Develop metrics and key performance indicators (KPIs) to measure the effectiveness of Public Relations campaigns.
- Monitor media coverage and analyze the impact of Public Relations efforts on brand perception.
- Prepare regular reports on Public Relations activities, including coverage analysis, sentiment analysis, and key insights.
- Provide strategic recommendations based on data and insights to optimize Public Relations strategies.
- Bachelor’s degree in public relations, communications, journalism, or a related field. A master’s degree is a plus
- Proven experience (5 years) in public relations, including strategic planning, media relations, and crisis communication.
- In-depth knowledge of marketing communications strategies, Public Relations principles, media landscape, and industry trends.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages.
- Demonstrated ability to build and maintain relationships with media contacts and stakeholders.
- Experience in managing Public Relations agencies, freelancers, or other external vendors.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Crisis management experience, with the ability to handle high-pressure situations effectively.
- Proficiency in using Public Relations tools, media monitoring software, and social media platforms.
- Strong analytical skills, with the ability to measure and analyze Public Relations campaign performance.
- Proactive, creative, and innovative mindset with a passion for storytelling and brand
How to Apply for this Offer
Please send CVs to firstname.lastname@example.org
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