3 weeks ago
Job title : Senior Manager for Marketing Analytics
Job Location : Lagos
Deadline : October 11, 2024
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What your day will look like
- Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
- Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
- Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention.
- Develop and track OKRs and conversion rates across the marketing and revenue funnels.
- Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
- Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
- Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration.
- Ensure marketing data cleanliness and completeness through data governance policies and management practices.
- Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise.
- Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
- Support execution excellence in the marketing team through training, tools and documentation.
What we are looking for in you
- An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering , or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
- A strong analytical mindset with solid evidence of managing projects that drive commercial success.
- Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models ), coding/scripting languages (Python, JS, etc), and databases (SQL, etc)
- Exceptional management experience, leading analytical, creative professionals to excellence.
- Experience in selecting, implementing and managing a leading edge martech stack preferably built on open source software.
- A track record of building a culture of experimentation across the organisation.
- Advanced web analytics and SEO practices across website and SAAS products.
- Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS) to turn strategic business and product questions into impactful analytic projects.
- Willingness to travel up to 2-4 times a year for internal events.
Additional Skills Of Interest
- Experience implementing ML generated predictive models for lead generation or customer retention purposes.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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