Responsibilities:

• Develop and execute data-driven digital acquisition strategies to drive user acquisition, engagement, and revenue growth.
• Manage end-to-end planning, implementation, and optimization of Google and Facebook advertising campaigns, ensuring maximum ROI and performance.
• Conduct in-depth analysis of campaign performance, leveraging data and insights to optimize campaigns and improve conversion rates.
• Continuously monitor industry trends, competitive landscape, and emerging technologies to identify new growth opportunities and innovative marketing tactics.
• Collaborate with cross-functional teams including marketing, product, and analytics to align growth initiatives with overall business goals.
• Utilize A/B testing and experimentation methodologies to optimize campaign performance and identify actionable insights.
• Leverage marketing automation tools and platforms to streamline and automate campaign processes while maintaining a high level of personalization and relevance.
• Stay up to date with the latest digital marketing trends, best practices, and industry standards, and actively share knowledge and expertise with the team.
• Monitor and report on key performance indicators (KPIs) and campaign metrics to stakeholders, providing regular insights and recommendations for improvement.
• Lead and mentor a team of growth specialists, providing guidance, support, and fostering a culture of continuous learning and development.

Requirements:

• Bachelor’s degree in marketing, business, or a related field. A master’s degree is a plus.
• 7-10+ years of overall working experience, with a minimum of 2 years in a senior growth management role.
• Super smart and data-driven, with a strong analytical mindset and quantitative analysis skillset.
• Demonstrated track record of exceeding metrics and achieving outstanding results in previous roles.
• Proficient in SQL and experienced in leveraging data for insights and decision-making.
• Proficiency in using Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
• Excellent communication skills, both written and verbal, with fluency in English.
• Passionate about growth strategy and dedicated to customer success
• Minimum of 3 years of experience working on performance marketing and collaborating with third parties (PPC, SEO, etc.)

Benefits

• If you possess the drive for growth, a sharp analytical mindset, and the ability to lead and execute digital acquisition campaigns with exceptional results, we invite you to join our team. Make a significant impact on our organization’s growth and success by applying your expertise and passion for customer success.

You will not enjoy this job if you

• Work best in structured, hierarchical settings
• Require clear, pre-set deliverables and constant direction