Senior Digital Marketing Specialist needed at Beacongate Limited

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Job title : Senior Digital Marketing Specialist

Job Location : Lagos

Deadline : December 18, 2023

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Digital Strategy:

  • Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
  • Lead the planning and execution of integrated digital marketing campaigns across various channels.

Online Advertising:

  • Oversee and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others.
  • Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

SEO and SEM:

  • Manage and enhance the company’s search engine optimization (SEO) strategy to improve online visibility.
  • Stay abreast of search engine marketing (SEM) trends and implement strategies to increase website traffic and conversions.

Content Marketing:

  • Collaborate with the content team to develop and execute content marketing plans that align with overall marketing goals.
  • Ensure content is optimized for search engines and resonates with the target audience.

Social Media Management:

  • Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.
  • Monitor social media trends and competitor activities to identify opportunities and risks.

Analytics and Reporting:

  • Utilize analytics tools to track and measure the performance of digital marketing initiatives.
  • Prepare regular reports and dashboards for key stakeholders, providing insights and recommendations.


  • Bachelor’s Degree in Marketing, Business, or a related field.
  • Minimum of 8 years of hands-on experience in digital marketing, with a focus on strategy development and execution.
  • Proven track record of successfully managing and optimizing paid advertising campaigns.
  • In-depth knowledge of SEO best practices and experience with tools such as Google Analytics.
  • Strong understanding of social media platforms and experience in developing engaging social media campaigns.
  • Excellent analytical and problem-solving skills with the ability to interpret data and trends.
  • Experience with marketing automation tools and CRM systems.
  • Strong leadership and team management skills.
  • Second Class Upper is required.

How to Apply for this Offer

Interested and qualified candidates should send their Resume to: using the Job Title as the subject of the email.

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  • Senior Digital Marketing Specialist jobs