Search Engine Optimization Specialist needed at Reliance HMO

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Reliance HMO’s job vacancy, Career and Recruitment

Job title : Search Engine Optimization Specialist jobs in Lagos

Job Location : Lagos

Deadline : May 23, 2022

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The Role

  • We are looking for an analytical SEO Specialist to join our Marketing, Branding & Communications (MBC) team.
  • In this role, you will coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
  • Your goal will be to ensure that content is search-engine friendly and optimized to build a strong online presence and increase profitability.

Responsibilities

  • Apply effective SEO strategies to attract and engage the target audience and convert visitors into customers
  • Measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data
  • Perform large-scale keyword research and search market analysis
  • Analyze competitor’s metrics and techniques to benchmark against the company
  • Collaborate with the data, product, and engineering teams to use data-driven approaches to help guide decisions to improve SEO health
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Collaborate with team members to drive SEO in content creation
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Conduct keyword research using various tools
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and recommend effective calls to action (CTAs) to improve user engagement
  • Develop and implement link building strategies and manage backlinks to build online authority
  • Report on performance metrics comparing them to SEO goals and benchmarking data
  • Follow SEO trends and stay up to date with new tools and practices.

Ideal Profile

  • Bachelor’s Degree in Marketing, Quantitative Field, e.g. Economics, Mathematics, or Statistics, or a related discipline
  • Minimum of 4 years of experience in an SEO Analyst or similar digital marketing role
  • Strong analytical skills
  • Deep understanding and experience with Google Analytics, SEO techniques and analytical tools
  • Hands on search engine optimization and data analytics experience
  • Great understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
  • Up to date with the latest trends and best practices in SEO
  • Experience with SEO A/B testing
  • Working knowledge of HTML a plus
  • Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
  • Ability to collaborate with cross-functional team members at all levels
  • Ability to collect and interpret both qualitative and quantitative feedback
  • Creative problem-solving skills
  • Adaptable and willing to learn new techniques
  • Strong communication skills.

What’s on Offer?

  • Attractive Salary & Benefits
  • Fantastic work culture
  • Opportunity to make a positive impact.
  • This role is 100% remote, with globally competitive pay.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply online

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