Key Responsibilities

• Efficient management of current distributor customers. Maximize sales to them through billing all relevant SKUs and maintaining sufficient inventory at their warehouses for secondary sales .
• Work with Supply Chain and Finance teams to ensure all orders are efficiently supplied on time in full.
• Work with Finance team to ensure all customer claims are processed on time.
• Work with Marketing team, design and execute all trade marketing initiatives and other on ground sales initiatives as per plan.
• Roll out Key Distributor (KD) model as per AOP and ensure right execution at each KD level to achieve the targeted ROI.
• Roll out DMS (Distributor Management Software System) at KD level and ensure tracking all relevant metrics to ensure KD operations success.
• Work with Capability Development Team to build Sales Team Capability for Segmented Selling, Productivity growth, Data Driven Selling and KD management
• Achieve the targeted Direct Coverage as per AOP by expanding sales infrastructure in the right towns for maximum productivity.
• Map outlets by channel type, develop and execute segmented sales strategies by channel type.
• Ensure all Vans are running every day as per plan. Track Vans’ capacity utilization and ensure the beats are continuously optimized for maximum asset productivity.
• Work with Analytics team to ensure all field sales related KPIs are tracked accurately, communicated, and used by sales team for everyday improvement.
• Work with Analytics team to ensure all the customer masters are accurate and are updated for any changes.

Requirements

• Candidate with experience in FMCG Sales, Route to Market, Trade Marketing and Channel management.
• 10 – 15 Years of Sales exposure in Leading Foods & Beverages Company