Sales Officer needed at LOPTERRA

Job title : Sales Officer

Job Location : Lagos

Deadline : May 12, 2024

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Job Description

  • The Sales Officer for Power Products will be responsible for spearheading the sales and distribution of domestic and industrial power products in Lagos, organising showrooms and various market channels across states in Nigeria.
  • The primary goal is to enhance sales, promote brand awareness, and expand market reach for power products within the designated regions.


  • Sales Development: Develop and implement strategies to achieve sales targets for domestic and industrial power products.
  • Distribution Network: Expand and manage the distribution network by establishing relationships with dealers, retailers, and distributors across Lagos showrooms and various market channels in Nigeria.
  • Market Penetration: Identify, target, and penetrate new market segments or potential business opportunities to maximise product reach and sales volume.
  • Relationship Management: Build and maintain strong relationships with existing and potential customers, dealers, and partners to ensure a high level of customer satisfaction and retention.
  • Product Knowledge: Demonstrate a deep understanding of the company’s power products, their features, benefits, and applications to effectively communicate this information to customers and partners.
  • Sales Reporting: Prepare regular reports on sales performance, market trends, and competitors’ activities. Utilise these insights to propose and implement strategic improvements.
  • Training and Support: Provide training and support to dealers, retailers, and other sales channels to enhance their product knowledge and sales techniques.
  • Team Collaboration: Collaborate with the marketing and product development teams to align sales strategies with marketing initiatives and product enhancements.


  • Education: A Bachelor’s Degree / HND in Business Administration, Sales, Marketing, or related fields. Additional certifications in sales or marketing would be advantageous.
  • Experience: 3 – 4 years proven experience in sales, particularly in the power products industry or a related field. Experience in managing sales in Lagos and other states in Nigeria is highly desirable. Candidates with experience selling Medical devices, Electrical appliances & pharmaceuticals are also encouraged to apply.
  • Industry Knowledge: Strong knowledge of power products (domestic and industrial), their market dynamics, and a deep understanding of customer needs and market trends.
  • Sales Skills: Proficient in sales techniques, negotiation, and communication. Demonstrated ability to meet or exceed sales targets.
  • Networking Abilities: Strong networking skills with the capability to build and maintain relationships with dealers, retailers, and distributors
  • Analytical Skills: Proficiency in market analysis, identifying opportunities, and adapting strategies to changing market conditions.
  • Leadership: Ability to work independently and as part of a team. Leadership skills to manage and motivate sales representatives effectively.
  • This position requires a dynamic individual who can drive sales, expand market presence, and build strong relationships to further the company’s objectives in the power products segment. The ability to adapt to a diverse market and work within a fast-paced environment is essential.

How to Apply for this Offer

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