Responsibilities

• Support the Portfolio Manager PFI, in developing marketing and sales strategy for all products.
• Research and develop marketing opportunities and plans, understand customer requirements, identify market trends, and suggest system improvements to achieve PFI’s marketing goals.
• Gather, investigate, and summarize market data and trends to support recommendations and decision making.
• Identify and coordinate the development of sales channels.
• Develop market and competitive analysis, pricing schedules, forecasts and advertising requirements.
• Implement marketing plans and analyze the impact of marketing campaigns with clear measurement reports.
• Coordinate the various blending plants on their “go to market” strategies.
• Support changes in sales plans and advertising programs based on trends.
• Evaluate effectiveness of campaigns, using insight and monitoring tools.
• Ensure all marketing activities relate directly to the PFI’s strategy and have measurable impact on set deliverables.
• Support communication strategies aimed at deepening the perception and reputation of PFI.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or related field from a reputable university.

Experience and Attributes

• A minimum of 7 years cognate experience in sales and marketing of; agriproducts, pharmaceutical products, irrigation equipment and agrochemicals.
• Excellent communication skills (both oral and written).
• Good knowledge of local languages.
• Adept multi-tasker with ability to quickly prioritize and organize.
• Proficient in using Microsoft Suite and previous experience using other marketing software.
• Team player who collaborates with ease and has contagious creative energy.
• Strategic and strong business acumen.
• Strong critical thinking and problem-solving skills.
• Graphic / digital design experience are desired.