Key Responsibilities:

• Develop and implement an overarching marketing strategy that aligns with Companies goals and objectives.
• Lead a team of marketing professionals, providing mentorship and guidance to foster their success.
• Propel brand development and positioning to bolster Companies market presence.
• Conduct thorough market research to understand customer needs, preferences, and trends. Craft and execute targeted marketing campaigns tailored to specific customer segments.
• Manage integrated marketing plans encompassing digital marketing, traditional advertising, public relations, social media, events, and promotions.
• Collaborate with other departments for a cohesive approach to marketing strategies.
• Utilize marketing metrics to drive data-informed decisions, optimizing activities for maximum ROI.
• Efficiently manage the marketing budget, ensuring optimal resource allocation.
• Cultivate and maintain relationships with key stakeholders, including customers, vendors, media, and industry bodies.
• Stay abreast of industry trends and emerging technologies, recommending innovative strategies.

Requirements:

• Bachelor’s degree in marketing, business, or related fields (Master’s preferred).
• Proven track record in marketing leadership, demonstrating success in diverse campaigns and initiatives.
• Exceptional strategic thinking skills, with expertise in transforming business goals into effective marketing strategies.
• Outstanding leadership qualities, capable of inspiring and leading a team.
• Comprehensive knowledge of marketing principles, strategies, and channels, both traditional and digital.
• Proficiency in integrated marketing planning and execution.
• Strong analytical abilities, skilled in data interpretation and actionable insights derivation. Excellent communication and presentation skills, effective in influencing and negotiating at various levels.
• Adaptability in a fast-paced, dynamic environment, managing multiple projects.
• A proactive, results-driven mindset, dedicated to exceeding targets.
• Prior experience in garden and landscape or restaurant industries is advantageous.
• Experience: At least 4 – 5 years in similar leadership roles.

Compensation: Negotiable with a starting range at 450k – 650k NET depending on the experience.