Product Marketing Manager needed at Princeps Credit Systems Limited

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Job title : Product Marketing Manager

Job Location : Lagos

Deadline : June 14, 2024

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Key Responsibilities

  • Develop and execute comprehensive product marketing strategies and plans to achieve business objectives, including product positioning, messaging, and pricing strategies.
  • Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and marketing initiatives.
  • Create compelling marketing collateral such as sales enablement materials, product presentations, case studies, and whitepapers to support sales efforts and drive customer engagement.
  • Collaborate with product management to gather product feedback, prioritize features, and communicate product roadmap updates to internal teams and external stakeholders.
  • Partner with the sales team to develop effective sales tools, training materials, and go-to-market plans to drive product adoption and revenue growth.
  • Plan and execute product launches, including coordinating cross-functional teams, developing launch assets, and managing communication plans to drive excitement and adoption among target audiences.
  • Analyze key performance metrics and market data to track the effectiveness of marketing campaigns, optimize strategies, and identify opportunities for improvement.
  • Stay up-to-date on industry trends, market dynamics, and customer insights to continuously refine product marketing strategies and tactics.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years proven experience in product marketing roles within the technology industry, preferably with B2B SaaS or software products.
  • Strong understanding of marketing principles, product positioning, and messaging strategies.
  • Excellent communication skills with the ability to articulate complex concepts in a clear and concise manner.
  • Strategic thinker with a data-driven approach to decision-making and problem-solving.
  • Ability to collaborate effectively with cross-functional teams and influence without authority.
  • Experience managing product launches and marketing campaigns from concept to execution.
  • Proficiency in market research and analysis techniques to identify customer needs and market opportunities.
  • Highly organized with strong project management skills and attention to detail.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Creative thinker with a passion for technology and innovation.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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