Job Overview

• The Pharma-HealthCare eCommerce Marketing Specialist at eMedic Health Technologies Ltd. will be instrumental in driving the sales of our healthcare products through digital channels.
• This role combines expertise in pharmacy with a keen understanding of digital marketing strategies to effectively promote our products and ensure excellent customer experiences in a virtual setting.

Responsibilities and Duties

• Develop and implement digital marketing strategies for pharmaceutical products.
• Leverage online platforms to increase brand awareness and product sales.
• Collaborate with the IT department to enhance the eCommerce website’s user experience.
• Conduct market research to identify new digital marketing opportunities within the healthcare sector.
• Manage and optimize online advertising campaigns (PPC, display ads, etc.).
• Create educational and promotional content for a variety of digital formats.
• Engage with customers online to provide pharmaceutical advice and product knowledge.
• Monitor and analyze eCommerce metrics to improve marketing strategies.
• Stay up-to-date with digital technology trends in healthcare marketing.
• Collaborate with healthcare professionals to ensure accurate product information and marketing.
• Use SEO strategies to improve online visibility of healthcare products.
• Manage social media profiles related to health products, engaging with users and posting relevant content.
• Organize webinars and online workshops for both consumers and healthcare professionals.
• Ensure compliance with all regulatory laws pertaining to online pharmacy marketing.
• Set up and manage affiliate marketing programs to boost product sales.
• Track and report on sales conversions resulting from digital marketing efforts.
• Participate in healthcare conferences and seminars to promote company products digitally.
• Liaise with the sales team to align digital marketing strategies with overall sales objectives.
• Provide customer feedback to the product development team.
• Manage budget allocations for digital marketing campaigns.

Qualifications and Skills

• B. Pharm, Pharm.D. Pharmacy. MBBS or equivalent Medical, Biomedical, Biological Sciences
• Experience in digital marketing, particularly within the healthcare or pharmaceutical industry.
• Strong understanding of SEO, PPC, and other digital advertising tools.
• Excellent communication and customer service skills.
• Ability to analyze data and sales statistics for marketing insights.
• Knowledge of eCommerce platforms and web analytics tools.
• Creative thinking and problem-solving abilities.