Performance Marketing Manager needed at Ivorypay

3 weeks ago

Job title : Performance Marketing Manager

Job Location : Lagos

Deadline : March 05, 2024

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Job Description

  • We’re seeking a dynamic Performance Marketing Manager to join our growth-focused team.
  • This role is pivotal in driving Ivorypay’s user acquisition, engagement, and retention through data-driven, high-ROI marketing campaigns across various digital channels.
  • The ideal candidate is a creative, analytical, and result-oriented professional with a passion for the fintech and cryptocurrency sectors.

You will:

  • Develop and execute innovative performance marketing strategies to drive traffic, acquire new customers, and increase transaction volume across Ivorypay’s platforms.
  • Manage campaigns across PPC, social media, display, affiliate marketing, and any other channels identified as key to reaching our target audiences.
  • Optimize marketing budget allocation to achieve maximum ROI, focusing on cost-effective acquisition and sustainable growth.
  • Leverage analytics and performance metrics to continually refine strategies, targeting, and creative executions.
  • Work closely with the product and design teams to create compelling, conversion-oriented ad creatives and landing pages.
  • Stay ahead of industry trends and adapt strategies to capitalize on new opportunities within the digital and crypto payment markets.
  • Collaborate with the content and social media teams to align performance marketing initiatives with broader marketing objectives.
  • Develop and maintain strong relationships with key marketing partners, platforms, and vendors to ensure Ivorypay remains at the forefront of digital marketing innovations.

What you bring:

  • 3-5 years of experience in performance marketing, preferably in an advertising agency, ecommerce, or fintech sector.
  • Proven track record of developing and executing successful digital marketing campaigns that drive growth.
  • Strong analytical skills, with the ability to translate complex data into actionable insights and strategies.
  • In-depth knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Analytics platforms).
  • Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, hybrid team environment.
  • Passion for the cryptocurrency and digital payment industry, with a keen interest in staying informed about the latest trends and innovations.


  • Competitive salary and performance bonuses.
  • Flexible, hybrid work environment.
  • Opportunity to be at the forefront of the digital and crypto payment revolution in Africa.
  • Dynamic, innovative, and inclusive company culture.
  • Professional growth opportunities in a fast-paced, expanding fintech startup.

How to Apply for this Offer

Interested and qualified candidates should forward their CV to: using the position as subject of email.

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