Media Planner Executive needed at SBI Media Global

Job title : Media Planner Executive

Job Location : Lagos

Deadline : May 03, 2024

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Responsibilities

  • Responsible for analyzing data, thinking creatively, and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

Duties

  • Reach the highest number of people with the lowest-priced ad possible.
  • Identify the target audience.
  • Coordinate launch of media campaigns with marketing, communications, and sales departments.
  • Keep abreast of industry figures, including distribution and audience figures.
  • Monitor and optimize the effectiveness of campaigns.
  • Build relationships with media sales companies.
  • Negotiate rates with media sales companies to obtain the most competitive prices.
  • Find a combination of media that will enable the marketer to communicate the message.
  • Purchase advertising time on the radio
  • Use a combination of several different kinds of media to reach different audiences.
  • Gain client approval for each campaign phase.
  • Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
  • Prepare advertising schedules.

Competencies

  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Excellent communication and teamwork skills
  • Strong communication and interpersonal skills
  • Excellent customer service skills
  • Strong attention to details

Minimum Requirements

  • Bachelor’s degree in any discipline.
  • Excellent use of Excel and other Microsoft packages.

Qualifications

  • 1-2 years experience.

How to Apply for this Offer

Please send your updated CV to [email protected] 

  • Media / Advertising / Branding  jobs
  • Media Planner Executive jobs

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