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Marketing Strategist needed at Mara Cruiz Organics

Job title : Marketing Strategist

Job Location : Lagos

Deadline : March 11, 2024

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Key Areas of Responsibilities

  • Marketing Strategy and Planning: Planning and executing marketing strategies and campaigns across online and offline channels, defining goals, and setting KPIs.
  • Market Research: Conducting market research to understand target audiences, competitors’ activities, and market dynamics.
  • Brand Engagement Strategy:
  • Crafting and executing strategic initiatives to enhance brand engagement through creative content development and innovative concepts, driving meaningful interactions, and ultimately fostering customer loyalty and conversions.
  • Data Analysis and Insights: Analyzing data to identify opportunities, challenges, and trends, and monitoring campaign performance against KPIs.
  • Brand Messaging and Communication: Crafting compelling brand messaging and communication strategies to resonate with target audiences across all channels.
  • Offline Marketing Strategies: Developing offline marketing strategies, including traditional advertising, print media, events, and sponsorships.
  • Budget Allocation and Optimization: Allocating budgets effectively based on performance and strategic priorities, tracking expenses, and optimizing budget allocation.
  • Collaboration and Partnership: Collaborating with internal teams and external stakeholders to align marketing efforts with overall business objectives and leverage resources.
  • Data Analytics: Using data analytics and reporting tools to gain insights, identify trends, and make data-driven decisions.

Key Skills and Experiences Required for Marketing Strategist Position

  • Candidates should possess HND / Bachelor’s Degrees with 2 – 5 years relevant work experience.
  • Strategic Thinker: Analytical mindset to develop marketing strategies aligned with business goals.
  • Creative Problem-Solver: Innovative approach to engage audiences and differentiate the brand.
  • Data Analyst: Proficient in measuring campaign performance and optimizing strategies based on insights.
  • Effective Communicator: Strong verbal and written skills to convey ideas and collaborate with teams.
  • Brand Manager: Ensures consistency in brand identity and fosters loyalty through engaging experiences.
  • Digital Marketing Expert: Utilizes digital channels effectively for brand engagement and customer acquisition.
  • Team Leader: Leads, collaborates, and aligns marketing efforts with overall business objectives.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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