PURPOSE OF THE ROLE..

• You’ll play a strategic role in opening white space markets across Africa, building global seeding strategies for brands; Dove, Rexona, Sure, Axe, Vaseline, Shea Moisture, Glow and Lovely, Magnum, etc.
• You’ll pioneer brand seeding models, leverage digital and shopper marketing to build brands rapidly;
• You’ll partner BD teams to analyse the market and lead cross-functional UI teams to land innovations in market fast with impact.

KEY RESPONSIBILITIES:

Driving Marketing Strategy

• Leading and driving the global seeding strategy for brands
• Developing digital and social marketing plans for seeding and brand launches
• Launching key niche brands across white spaces
• Overseeing marketing strategy and development of seeding brands

Business Performance Analysis & Planning

• Supporting BD managers to ensure OTIF delivery of key strategic projects and targets
• Managing Annual Joint Business Planning exercise

Identifying and Capitalising on White Spaces

• Evaluating, analysing and mapping white space opportunities for division(s) to recommend strategic brand launches
• Launching key niche brands across identified white space markets

Stakeholder Management

• Fostering strong relationships with wider UI Marketing team to share best practices and learnings

KEY REQUIREMENTS:

• Minimum 10 years of marketing experience in Brand Development and/or Brand Building
• A bachelor’s degree in any discipline
• Have strong track record of consistency in market delivery
• Have excellent communication, negotiation and influencing skills with key stakeholders
• Have experience working and leading in cross-functional teams
• Have great project management and business process design skills