Responsibilities

• Leads marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing plan elements/programs from international and local markets as well as recommends new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
• Leads marketing and operations teams in the development of annual and long-range product innovation plans to drive increased sales. Leverages successful product development to improve menu effectiveness.
• Develops and supports marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
• Develops marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
• Leads local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with corporate resources to support local development and approving all new products.
• Leading partnerships and relationship management with corporates, partners, influencers and organizations.
• Develop local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
• Assists the International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability.
• Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales. Leverages learnings from other markets/competitors to improve the effectiveness of opening plans.
• Leads local development of marketing materials/artwork and localizing materials to support opening activities.
• Develops and align local opening plans and marketing support materials to ensure adherence to brand standards.
• Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and makes recommendations to management on how to improve programs for future openings.
• Ensures proper execution and adherence to brand strategy and brand standards.
• Develops Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field
• Demonstrated experience of 4+ years in marketing management, preferably within the QSR or hospitality sector.
• MBA or advanced degree is a plus.
• A profound understanding of the QSR and hospitality industry and its trends.
• Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, social media advertising, email marketing, etc.).
• Exceptional written and verbal communication skills.
• Innovative thinker with the ability to generate creative marketing ideas.