Job Summary

• Brand Manager is responsible for everything creating and maintaining the organization’s brand identity. Your role is to ensure that the organization’s branding standard is maintained across board in every internal and external marketing collaterals of the hospital.
• You are to report directly to the Global Lead Operations and work hand in hand with other sales and presales team members in performing your roles and duties.

Key Result Areas

The key result areas for this role are:

• Complete imprint of Lily’s brand standards across our internal / external marketing collaterals.
• Manage LHL online presence
• Ensure 100% achievement of our branding request.
• 100% increase in bringing brand awareness to both our internal and external stakeholders.
• Shape and communicate our vision and mission.
• Analyze Lily’s brand positioning and consumer insights.
• Translate Lily’s brand elements into plans and go-to-market strategies.
• Ensures that all Lily’s internal and external marketing collaterals meets Lily’s defined brand standard
• Lead creative development within the marketing team
• Establish performance specifications, cost and price parameters, market applications for all our marketing collaterals
• Able to work with the entire marketing team in interpreting and implementing our branding brief
• Measure and report the performance of all sales and marketing campaigns and also assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities as relate to Lily Hospitals brand position.
• Oversee new and ongoing marketing and advertising activities
• Coordinate marketing/advertising strategies (digital and traditional) towards achieving set targets, also drive innovative growth strategies for LHL brand improvement.
• Coordinate the activities of team members towards achieving set target
• Align the company around the brand’s direction, choices and tactics.
• Be a positive influencer by providing training, mentorship & coaching to team members and ensure that the team performance appraisal is carried out biannually.

The Person

• Interested candidates should possess an HND, BA or BSc with 5 – 7 years work experience.
• 5-7 years experience insales and digital marketing in a reputable organization.
• Experience as a brand/ sales associate / manager in a hospital will be an added advantage.
• A clear understanding of what the entire spectrum of branding represents.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• A grounded brand strategist
• With practical understanding of brand design and communication tools ( UI/UXD and Digital marketing techniques )