3 days ago
Job title : Marketing Manager
Job Location : Abuja
Deadline : July 27, 2024
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OBJECTIVES
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
- Deploying successful marketing campaigns and owning their implementation from ideation to execution.
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
- Undertaking market research, understanding the trends and customer preferences.
- Overseeing the creation of marketing materials and content.
- Perform all other relevant tasks essential for increasing the business’s sales.
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
- Overseeing and approving marketing material, from website banners to hard-copy brochures and case studies.
- Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
- Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
- Forecasting and identifying market trends and challenges.
- Evaluating and optimizing marketing and pricing strategies.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with relevant departments.
- Overseeing branding, advertising, and promotional campaigns
COMPETENCIES
- Ability to formulate and present strategy for growth.
- Ability to research identify and deploy new apps and tools to drive growth
- Ability to interact with vendors and consultants to identify and prefer new solutions.
- We’ll versed in ai tools for marketing and able to constantly research and deploy new tools to.improve marketing
- Creativity and innovation
- Brand strategy and positioning
- Content strategy
- Social media marketing & copy writng
- Design thinking
- User interface (UI) and user experience (UX) principles
- Sales enablement
- Email marketing
- Brand understanding
EXPERIENCE & EDUCATION
- Minimum 4 years of experience in similar position.
- Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing digital Ad campaigns including Facebook, Google Analytics, and more.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures and pivot tables with spreadsheets.
- Up-to-date with the latest trends and best practices in digital, online, and offline marketing and metrics of success.
- Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
- Ability to think creatively and provide innovative solutions.
- Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
- Proficiency in electronic marketing automation software such as HubSpot Marketing or similar tools.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- Bachelor’s degree in marketing, finance, business administration, or similar with a master’s degree in a relevant field.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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