3 days ago
Job title : Marketing Manager
Job Location : Abuja
Deadline : July 09, 2024
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Position Overview
- The ideal candidates for this position should have experience in Market Development and Leadership.
- The candidate will be pivotal in driving investment generation, fostering client relationships, closing on deals and implementing strategic marketing initiatives.
- This individual will develop and execute business location/relocation strategies, manage marketing campaigns, and collaborate with internal and external marketing companies to drive investment and business location/relocation to a Greenfield New City, with growth sectors in Manufacturing, Logistics, Healthcare, Entertainment, Education, Innovation and Technology Hub, Commercial, Lifestyle Residential and Aviation. A licensed Free Trade Zone.
Key Responsibilities
- Develop a comprehensive clear plan for lead pipelines for local manufacturing/investment companies and FDIs to locate/relocate in the new city.
- Develop leads database from the identified pipelines according to industries and businesses.
- Develop and implement integrated marketing campaigns to generate leads, manage the leads, retain the leads, close on the leads and maximize referral businesses from the closed leads.
- Manage generated leads with technology backing, custom-built Customer
- Relations Management (CRM) software such as ZOHO and Close.
- Undertake investor outreach, roadshows and target data developments.
- Champion digital channels to generate leads, opportunities and registrations to align with Key Performance Indicators (KPIs).
- Utilize various marketing channels, including digital platforms, print media, and networking events, to promote the new city and its offerings.
- Drive website footfalls via Search Engine Optimization (SEO) and Search
- Engine Marketing (SEM) operations.
- Create a market research and development process to capture data, performance and evaluation.
- Follow up on leads generated by internal marketing consultants in Nigeria and FDI consultants spread across India, China, Indonesia etc.
Qualifications
- Bachelor’s Degree in Marketing / Business Administration or a related field (Master’s degree will be an added advantage with strong technology bias, proficiency in Excel and data science/management)
- Minimum of 5 years of experience in market development and leadership
How to Apply for this Offer
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
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