Marketing Lead needed at Plisthub

2 weeks ago

Job title : Marketing Lead

Job Location : Lagos

Deadline : March 01, 2024

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Main Functions

  • Lead all aspects of executing online and offline performance-based marketing strategies to continuously generate Customer and Partner leads across all platforms.
  • Lead the development of companywide content and social media management standards, policies, and rules of engagement.
  • Lead all companywide Search Engine Optimization (SEO) Related Initiatives across all platforms.

Role Responsibilities

  • Ensure top organic search ranking positions (SEO) across all platforms.
  • Create, Manage, regularly review, and optimise Ad campaigns (SEM) across all platforms.
  • Develop, manage, and optimise marketing campaigns (Email, Newsletters, drip campaigns, loyalty campaigns, etc.) and marketing automation strategy.
  • Manage Google Analytics to track and measure all marketing campaigns.
  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Mobile, Blog) and recommend optimisation action plans.
  •  Conduct regular conversion rate optimisation audits to improve conversion rates across the brands’ digital channels and assets.
  • Mentor and provide training to all staff throughout the organization on best practices for creating, managing, monitoring, and developing content across all platforms.
  • Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
  • Collaborate with designers and external influencers and industry experts to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned assets and consistent with our marketing strategies (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
  • Ensure that all content across all platforms is compliant with copyright and data protection laws.
  • Perform other duties as assigned.

Experience / Qualifications

  • A Degree in the Marketing or other relevant field.
  • Minimum of 3 years hands-on experience in a similar role.

Competencies / Skills:

  • Proficient in spoken and written English
  • Exceptional Creativity and Innovation
  • Excellent copywriting skills
  • Google Ads Search and Display certified.
  • Social Media Marketing Certified
  • Google Tag Manager Experience
  • Experience with digital publishing and generating traffic and leads for new business.
  • Critical thinking and problem-solving skills
  • Excellent graphic and Video design skills
  • Proficiency in Marketing Automation Platforms, Microsoft Office Suites, and CRM.

Behavioural Qualities / Other Competencies:

  • Excellent attention to details
  • High level of professionalism and work ethics
  • Proactive identification and elimination of inefficiencies
  • Goal, quality and excellence orientation
  • Ability to translate objectives into everyday activities
  • Ability to solve problems, continuously improve and adapt the ideas of others
  • Passionate, enthusiastic and inquisitive with strong appetite for growth.

How to Apply for this Offer

Interested and qualified candidates should send their accompanying Cover Letter and CV to: and copy: using the Job Title as the subject of the mail.


  • Before you apply, please take note of the following, have you met all the requirements as detailed below:
    • Can you Commute to location? Yes
    • Marketing Lead: 3 Years
    • Travel & Tourism Industry: 1 year.
    • Online Platform: 1 year
    • Digital marketing: 5 years
    • Brand Marketing: 6 years
    • Content Management (Writing Content, Videos, Images etc.): 5 years
    • SEO: 3 years
    • SEM: 3 years
    • PPC: 3 years
  • Any application without a cover letter will be rejected.
  • Sales / Retail / Business Development jobs
  • Marketing Lead jobs

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