Marketing and Business Development Officer needed at Transnational Academic Group – Apply Now

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Job title : Marketing and Business Development Officer

Job Location : Lagos

Deadline : June 25, 2023

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Job Summary / Purpose

  • Coordinate the Marketing and Public Relations functions for Lancaster University Ghana, TAGmyFuture and TAG College to develop brand awareness and increase attractiveness for the target audience.
  • Support the Marketing and PR Manager to undertake all Marketing and Social media activities.

Duties and Responsibilities

  • Provide Nigeria related content for the website and the other digital platforms.
  • Manage all social media platforms for TAG College & TAGMyFuture.
  • Organise Pre-event communications to invite prospective students to event’s across online (email and affiliate web) and offline communications.
  • Build relationships with industry, businesses, NGOäó»s and Not for Profit Organisations in Ghana and abroad.
  • Represent the company to prospective employers and seek appropriate new placement opportunities both nationally and internationally.
  • Develop and nurture on-going relationships with, Corporates, Embassies, NGO’s etc. to ensure long term partnership and ROI.
  • Attend corporate networking events.
  • Organise Corporate events such as the Business Breakfast etc
  • Develop PR campaigns and strategies as well as track and report the performance and impact of relevant advertising activities.
  • Assist in school visits, career expos, graduation functions, educational fairs, open days, networking events, and exhibitions.
  • Monitor and manage online campaigns and put together comprehensive post-campaign reports.
  • Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager
  • Provide reports pertaining to effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis and market intelligence, or any other ad hoc reports as requested by line Manager.
  • Investigate, research, and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed.
  • Work with Marketing Manager/Head to undertake research and market analysis to support on
  • LUG’s business plans/strategies.
  • Develop and maintain relationship with different media agencies and develop key messages for LUG’s media landscape.
  • Assists in the design and/or production of marketing materials and managing the stock of collaterals.
  • Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media.
  • Keep and maintain detailed and accurate records of all stakeholder engagement, SLAs, MOUs, and employers.
  • Develop comprehensive corporate and employer relations strategy.
  • Identify and keep up to date on competitor activities in relation to corporate relationships and activities.

Other Duties:

  • Perform other tasks as and when required.

Reporting Requirements:

  • Post-campaign follow-up communications and ROI reporting
  • Reporting on campaigns, ROI and industry best practises
  • Weekly Marketing & PR updates with Line Manager
  • Submit monthly Marketing &PR report
  • Submit quarterly Marketing & PR report for Board Pack;

Key Performance Indicators (KPI’s) / Performance Assessment Criteria

  • Your performance as Marketing Officer will be assessed in consideration of the following benchmarks:
  • Your contributions to the overall target for Marketing department;
  • Achievement of individual targets for the period;
  • Evidence of continuous improvement on Marketing &PR services processes and procedures;
  • Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;
  • Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Key Relationships


  • All other staff
  • Students


  • Parents
  • Potential students
  • Suppliers/Vendors
  • TAG-ME Marketing Team
  • Alumni


Educational/Academic Qualifications:

  • Bachelor’s Degree in Marketing, Public Relations, Mass Communication or related fields.
  • Minimum of three (3) years’ experience in a sales or marketing role preferably in the higher education field.


  • Significant working knowledge in Marketing, PR and emerging marketing trends;
  • Excellent research, analytical and critical thinking skills.
  • Significant knowledge in brand management;
  • Strong business and marketing acumen;
  • Proposal writing skills;
  • Good Knowledge of digital marketing;
  • Good Content Creation Skills
  • Creative

Planning and Organising Skills required:

  • Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;
  • Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

  • Excellent written and oral communication and negotiation skills;
  • Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;
  • Excellent report writing skills;
  • Excellent presentation skills;
  • Initiative and Problem Solving Skills Required
  • Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

  • Proficient in MS Office Suite;
  • Proficient in social media use
  • Proficient use of Content Creation software such as Capcut or Inshot

Personality / Behaviour / Attitude:

  • Dynamic, energetic, self-motivated &result oriented.
  • Team player, flexible and adaptable.
  • Effective people-management skills;
  • Good team building skills;
  • Passion for building and maintaining relationships;
  • Demonstrable positive attitude toward work;
  • Attentive to details and dedicated to quality;
  • Proactive and innovative;

How to Apply for this Offer

Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.

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