• You will be responsible for developing and executing marketing campaigns across various channels, with a focus on building brand awareness, generating leads, and driving customer acquisition and retention.
• The ideal candidate must have excellent communication and persuasion skills.

Key Responsibilities:

• Conduct market research to identify target audiences, competitor landscape, and current financial trends.
• Develop marketing plans and strategies for specific products and services.
• Create engaging and informative marketing content for various channels, including websites, social media, email, print, and broadcast advertising.
• Manage the social media presence of the business, developing and implementing strategies to increase engagement and brand awareness.
• Analyze marketing campaign results to measure effectiveness and identify areas for improvement.
• Stay up-to-date on the latest marketing trends in the financial services industry.
• May also assist with planning and executing community outreach events and sponsorships.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing, preferably within the financial services industry.
• Must have experience working in a bank
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Experience with content creation, social media marketing, and marketing analytics.
• Proficient in Microsoft Office Suite and marketing automation tools.
• Ability to work independently and as part of a team.
• A passion for the financial services industry and a strong understanding of financial products is a plus.