Job Description

• This role is responsible for the management of the brand across line of businesses within the country, the role will serve as a resource, concept generator and execution manager to the overall business.
• The role will also work together with the Marketing Executive to ensure the implementation of the brand and digital marketing strategy.

Role Description

• Implements all through-the-line marketing activities.
• Implements marketing plans for selected market segments.
• Manages and updates various databases.
• Manages digital assets website & social media.
• Manages Agency relationship and oversees content creation.
• Supports the leads management process.
• Manages office admin and budget.
• Constructs marketing messages directed at intermediaries and end customers.
• Identifies new business sales opportunities and builds it into marketing messages.
• Monitors marketing business environment and competitor activities and offerings.
• Gathers information on local and international market trends for relevant product set
• Conducts marketing presentations.
• Develops understanding of BU segments utilising research data & any other data sources available.
• Is responsible for the conceptualisation and execution of marketing events.
• Identifies, builds relationships and interfaces with internal and external resources.
• Takes appropriate decisions vis-a-vis marketing inventory.
• Provides marketing support activities to distribution channels consulting function, serving as a resource and concept generator to the marketing manager(s).

Key Result Areas

• Brand Growth
• Implementation of PR and Sponsorship Strategy.
• Implementation of Responsible Business and Corporate Social Responsibly Efforts.
• Design, procurement/production, and distribution of marketing materials.
• Monitoring digital engagement and metrics.

Personal Effectiveness:

• Accountable for service delivery through own efforts.
• Individually accountable for managing own time, tasks and output quality over periods of up to 3 months
• Makes increased contributions by broadening individual skills.
• Collaborates effectively with others to achieve personal results.
• Accepts and lives the company values.

Qualifications & Experience:

• A first degree in the social sciences. A Marketing degree would be of an advantage
• Digital marketing experience
• A member of a marketing institute
• Good analytical skills
• Minimum of 8 years marketing/brand management experience

Skills

• Business, Business Environment,
• Digital Consumer Engagement,
• Digital Marketing,
• Marketing, Marketing Activities,
• Marketing Planning, New Businesses,
• New Business Sales,
• Research Data,
• Researching, Resources

Education

• Bachelor of Science (BSc)