Job title : Head of Strategy and Marketing or Commercial Lead
Job Location : Abuja
Deadline : July 27, 2024
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Key Responsibilities:
- Develop and implement the overall strategic plan for the laboratory, aligning with the organization’s vision and goals.
- Conduct market analysis and competitive benchmarking to identify opportunities for growth and innovation.
- Collaborate with senior management to set strategic priorities and ensure their effective execution.
- Oversee the development and execution of comprehensive marketing strategies to enhance the laboratory’s brand and market presence.
- Develop and implement sales strategies to achieve revenue targets and drive business growth.
- Lead the creation of marketing campaigns, promotional materials, and digital content.
- Manage and optimize the laboratory’s online presence, including website, social media, and digital marketing channels.
- Identify and pursue new business opportunities, partnerships, and collaborations to expand the laboratory’s services and client base.
- Develop and maintain relationships with key stakeholders, including healthcare providers, clients, and industry partners.
- Lead negotiations and contract discussions with potential clients and partners.
- Conduct market research to stay informed about industry trends, customer needs, and competitor activities.
- Implement strategies to enhance customer satisfaction and loyalty.
- Address and resolve customer issues and feedback in a timely and effective manner.
- Conduct regular performance reviews and provide opportunities for professional development.
Qualification/Experience
- Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is preferred.
- Proven experience in a strategic or marketing leadership role, preferably within the healthcare or medical laboratory industry.
- Strong knowledge of market research, business development, and strategic planning.
- Excellent communication, negotiation, and interpersonal skills.
- Demonstrated ability to lead and inspire a team towards achieving business goals.
How to Apply for this Offer
Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.
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