Job title : Head of Marketing
Job Location : Lagos
Deadline : August 03, 2024
Quick Recommended Links
Job Summary:
We are seeking a dynamic and experienced Head of Marketing to lead our marketing team. The ideal candidate will have a strong background in Quick Service Restaurants (QSR) and Fast-Moving Consumer Goods (FMCG), demonstrating a proven track record of driving brand growth and increasing market share. This role requires a strategic thinker with excellent leadership skills and the ability to execute marketing campaigns that align with our business objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and boost sales.
- Lead and mentor the marketing team, fostering a collaborative and innovative environment.
- Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, traditional media, and in-store promotions.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Manage the marketing budget, ensuring optimal allocation of resources to achieve business goals.
- Collaborate with cross-functional teams, including sales, product development, and operations, to ensure cohesive and effective marketing efforts.
- Analyze marketing performance metrics and provide actionable insights to optimize campaigns and improve ROI.
- Develop and maintain relationships with key stakeholders, including media partners, advertising agencies, and vendors.
- Stay abreast of industry trends and best practices, continuously seeking opportunities to innovate and improve marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
- Proven experience in QSR and FMCG sectors is essential.
- Strong understanding of digital marketing, social media, and emerging marketing technologies.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and execute methodically.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Demonstrated ability to manage budgets and deliver results within allocated resources.
- Creative thinker with a passion for driving brand success.
SALARY N800,000 – N1,000,000
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
- Sales / Retail / Business Development jobs