Head of Marketing needed at Polo Limited

Save 3 months ago

Polo Limited’s job vacancy, Career and Recruitment

Job title : Head of Marketing

Job Location : Lagos

Deadline : April 01, 2023

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Job Description
Responsible for:

  • Brand management, Public Relations, Marketing Initiatives & Corporate communications.

Overall Objectives:

  • Responsible for overseeing and coordinating the marketing department.
  • Branding & Communication strategy
  • Marketing communications
  • Linking customer satisfaction to business profitability
  • Integrating marketing into business objectives
  • Targeting, segmentation at the top, mid & bottom of the market & positioning
  • Product and Service Strategy
  • Collaborations and partnerships
  • Relationship marketing
  • Pricing Strategy and Tactics
  • Service Excellence Strategy
  • Internal Communications
  • Green marketing practices & impact of business goals


  • Provide relevant market intelligence and business analysis to facilitate business understanding and decision-making;
  • Develop an integrated marketing and communications strategy.
  • Manage and measure marketing campaign costs.
  • Develop an annual integrated marketing budget. 
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Develop and maintain media relations.
  • Maximise Brand’s positive public relations presence in digital and traditional media channels.
  • Partner closely with the merchandising team and key brand partners to provide cross-functional marketing support.
  • Optimise a substantial brand and performance marketing budget across organic and growth channels ensuring the right media mix, attribution and efficiency.
  • Create and manage a calendar of campaigns, activations and events.
  • Conduct market research studies and continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan where necessary
  • Develop and execute digital & traditional storytelling for the brand in a manner that is appropriate and caters to each platform in the digital eco-system.


  • Upgrade the Polo luxury and Polo avenue websites.
  • Manage the E-Commerce projects for Polo Avenue and Swarovski.
  • Manage the company’s online and social media presence.
  • Engage and interact with target audience online (chatbots etc.)
  • Lead multi-platform digital/social content, marketing promotions, and brand marketing strategies
  • Lead the content planning, content production, community engagement, and metrics reporting & optimizations
  • Oversee email marketing content creation and launch, in-line with marketing calendar, seasonal events and product drops
  • Develop strong Video marketing
  • Oversee the execution of paid media campaigns across multiple digital and social platforms
  • Develop a holistic view of our customer lifecycle and propose activities can positively impact that lifecycle
  • Build strong Email marketing campaigns.
  • Implement online Advertising campaigns

Customer Experience:

  • Build compelling actions to enhance customer loyalty and improve service metrics.
  • Reinstitute the Mystery Shoppers program
  • Develop the Polo Customer Loyalty program
  • Organize and coordinate all local Brand events: product launches, marketing campaigns, partner programs, customer events, retail’s events, etc.
  • Manage a network of agencies and freelancers in line with the company needs.

External Communications:

  • Develop the Polo magazine
  • Ensure monthly presence of company and company products in the Traditional and digital media.
  • The Polo Letter: create an emotional bond between Polo luxury, its existing customers and its prospects to direct market Polo’s brands. (CEO’s Collection, Introduction letter, Long Service awards, Congratulations, Condolence)
  • Develop the Polo product brochure.
  • Produce all company marketing collateral.
  • Coordinate the company public relations initiatives.

Corporate Profiling:

  • Position Polo as the leading luxury good company in West Africa.
  • Position the CEO, ED and some identified employees as thought leaders and subject matter experts.
  • Position Polo as target for partnerships with foreign luxury brands


  • Translating event briefs into clear project plans and successful delivery.
  • Managing event specific budgets and maximizing ROI.
  • Identifying new events ideas to develop the existing portfolio of projects. 
  • Organise watch Collectors dinners.
  • Organise product launches.
  • Manage employee events.
  • Coordinate Polo Avenue events (Fashion series, product & brand launches,)
  • Coordinate Swarovski activations and events.


  • Create unique partnerships with other High-end companies (banks, high-end international brands)
  • Enable Polo luxury tap into networks of other luxury companies.


  • Define and implement the local CRM strategy and cross-channel CRM actions to maintain and manage the client database, recruit new clients and increase the yield from existing ones (c) promote and enhance the Client Experience across channels;

Internal Communication:

  • Ensure all internal communications is joyful, productive and creates a positive work culture.
  • Ensure all staff are
  • Ensure that all staff are regularly updated on product launches and information on new products and brands,
  • Work with the Human Resources to design and fashion delight scheme initiatives for staff at periodic intervals
  • Collaborate with Human Resources to drive culture initiatives.

Qualifications & Skills

  • Bachelor’s Degree in Marketing, or related field;
  • Agency experience is a must;
  • Experience with knowledge of marketing strategy;
  • A minimum of 15 years plus progressive marketing experience in a luxury retail company, telecoms, banks or similar sector;
  • Additional qualification and professional certification desirable;
  • Ability to build, execute and follow the Company marketing strategy;
  • Strong Work Ethics;
  • Experience in managing, coaching, mentoring and developing a team;
  • Passion for retail and luxury;
  • Excellent written and spoken communication skills;
  • Positive interpersonal skills;
  • Proficient use of Microsoft Office Packages.


  • Traveling required in this role is minimal.

How to Apply for this Offer

Interested and qualified candidates should send their CV to: careers@pololuxury.com using the Job Title as the subject of the mail.

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