Job Expired

Head of Marketing needed at Curacel

Job title : Head of Marketing

Job Location : Lagos

Deadline : March 22, 2024

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About the role

  • Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy.
  • This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

How you’ll help us achieve it

  • Develop and oversee the company’s growth strategy in collaboration with Curacel’s Management Team.
  • Establish a robust growth and marketing division within Curacel
  • Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
  • Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.
  • Innovate in user acquisition, targeting the first major milestones of customers.
  • Gain an in-depth understanding of our current and potential users and their motivations.
  • Master our customer acquisition channels, marketing funnels, and tools.
  • Manage the marketing budget effectively across various tools and channels.
  • Lead growth experimentation, optimising existing channels and exploring new opportunities.
  • Champion a data-driven culture, emphasising instrumentation and attribution.
  • Work closely with the Product Team to refine user experience, copy, and messaging.
  • Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

In your first month, you’ll

  • Learn what we do, how our product works and what new products we are building.
  • Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.
  • Gain an in-depth understanding of our current and potential users and their motivations.
  • Review existing content calendar and create a new one for our social media, newsletter and blog.
  • Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.
  • Lead the creation of video testimonials of our clients across Africa.

Requirements

  • Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.
  • Proficient in marketing analytics and applying insights to optimise campaigns.
  • Participate in product lead growth experiments and provide marketing insights.
  • Demonstrated ability in being analytical and data-driven.
  • Strong leadership skills, with the ability to work with cross-functional teams.
  • Proven track record of growth, with examples and outcomes of previous campaigns.
  • Develop content that addresses enterprise pain points, use cases, and success stories.
  • Exceptional written, oral, and organisational skills.
  • Experience in managing comprehensive, data-driven marketing, and communication strategies.
  • Familiarity with relevant marketing tools and platforms for campaign activation.

Bonus points if you

  • Have B2B SaaS marketing experience

Key details

  • The growth marketing position is a full-time position and reports to the CEO.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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