2 weeks ago
Job title : Head of Category – Home Care
Job Location : Other
Deadline : October 02, 2024
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Job Purpose
Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies
Reports to
Head of Marketing, Family Care
Significant Relationships
(Internal & external)
- Regional Marketing team
- Brand Activation team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
- Advertising agencies & Service providers
Key Accountabilities
- Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
- Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
- Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the category.
- Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
- Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
- Define pricing policy for products within the category/brand portfolio in the Region
- Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required e.g. Margin Improvement
- Proactively identify sources and resource needs to support brand growth
Job Context & Special Features:
May require
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Qualification , Experience & Competencies
Qualifications Experience
- Bachelor Degree
- Over 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- Post graduate degree is desirable
- IT savvy including the use of MS Office Suite of Applications
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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