Responsibilities
Market Analysis and Strategy:

• Conduct market research to identify opportunities and trends in the markets within the West part of our continent.
• Develop and implement strategic plans to expand SNL presence in target markets.

Distributor and Retail Chain Management:

• Identify and evaluate potential distributors and retail chains in the designated regions.
• Build and maintain strong relationships with distributors and key retail partners.
• Negotiate and finalize distribution agreements to ensure optimal market penetration.

Export Operations:

• Oversee the export process from Nigeria to international markets, ensuring compliance with regulations and standards.
• Coordinate with logistics and supply chain teams to streamline the export process.
• Resolve any issues related to customs, documentation, and shipping.

Sales and Revenue Growth:

• Set and achieve sales targets for designated international markets.
• Implement effective sales strategies to drive revenue growth.
• Collaborate with the sales and marketing teams to develop promotional activities tailored to each market.

Relationship Building:

• Cultivate strong relationships with key stakeholders, including distributors, retail partners, and government authorities.
• Represent Sweet Nutrition Limited at international trade shows and events.
• Evolve effective advertising, pricing, and promotional strategies to achieve set objectives.

Key Performance Indicators (KPIs):

• Export Sales Revenue;
• Export Sales Growth Rate
• Market Penetration & Share
• Number of Partners/Distributors; Retention
• Export Market Coverage
• Compliance with Export Regulations
• Cost of Sales; Budget Vs Actuals
• Order Fulfillment Cycle Time

Requirements

• Interested candidates should possess a Bachelor’s degree in Business Administration, Marketing, International Business or related field with 5 years work experience.
• Fluency is French is compulsory; Ability to travel as needed