Responsibilities:

Marketing:

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.

SEO Work: Blogs and New Landing Pages:

• Optimize blogs and new landing pages for search engine visibility and ranking.
• Collaborate with contractors or SEO specialists as needed to implement SEO best practices.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Segment email lists and personalize content to improve engagement and conversion rates.

Social Content:

• Create and curate engaging content for social media channels to increase brand awareness and engagement.
• Monitor social media platforms, engage with followers, and respond to inquiries and comments.

Hosting Webinars:

• Organize and host webinars to educate prospects and customers on relevant topics, products, or services.
• Promote webinars through various channels to maximize attendance and engagement.

Demos: Meetings:

• Conduct product demos and meetings to showcase features, address customer inquiries, and drive sales.
• Collaborate with the sales team to support lead generation and conversion efforts.

Launch Announcements:

• Plan and coordinate launch announcements for new products, features, or initiatives to generate buzz and excitement within the target audience.
• Develop compelling messaging and creative assets to support launch campaigns.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 2-3 years of experience in digital marketing, preferably in the software or technology industry.
• Proficiency in SEO strategies and tools, email marketing platforms, and social media management tools.
• Strong analytical skills and the ability to track and analyze marketing metrics to optimize campaign performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends and best practices in digital marketing.