Digital Marketing Officer needed at Blume Nigeria Limited

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Job title : Digital Marketing Officer

Job Location : Lagos

Deadline : July 31, 2024

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Job Description

  • We are looking for a Digital Marketing & Creative Officer with innovative graphic skills to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsiblities
Graphic Design:

  • Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
  • Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
  • Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.

Digital Marketing:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • designs for different digital platforms and devices to ensure a seamless user experience.
  • Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
  • Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
  • Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Creative Strategy and Ideation:

  • Contribute to the development of creative strategies and ideas for digital marketing campaigns.
  • Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
  • Brainstorm and present design concepts and ideas to the marketing team.

Qualifications

  • Bachelor’s Degree or HND in Computer Sciences, Marketing Communication, Digital Marketing or a related field.
  • Ability of Graphic Design, Digital Design, Visual Communication,
  • Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
  • Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
  • Strong understanding of design principles, typography, color theory, and layout composition.
  • Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns

How to Apply for this Offer

Interested and qualified candidates should send their CV to: [email protected]  using the title of the job as the subject of the email.

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