Digital Marketing Manager needed at Stackivy
Job title : Digital Marketing Manager
Job Location : Lagos
Deadline : June 09, 2024
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Job Responsibilities
- Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
- Plan, execute, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), social media, email marketing, and display advertising.
- Create compelling and engaging content for digital channels, including website, blog, social media, and email newsletters.
- Collaborate with content creators to ensure content is aligned with brand messaging and SEO best practices.
- Drive organic and paid search engine traffic through search engine optimization (SEO) and search engine marketing (SEM) initiatives.
- Manage and grow our presence on social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.
- Develop and execute email marketing campaigns to nurture leads, promote products and services, and drive conversions.
- Monitor and analyze key performance metrics across all digital marketing channels.
- Identify opportunities to improve website conversion rates through A/B testing, landing page optimization, and user experience enhancements.
- Stay informed about industry trends, competitor activities, and customer preferences through market research and analysis. Use insights to inform digital marketing strategies and tactics.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, with a focus on fintech or financial services preferred.
- Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in digital marketing analytics platforms such as Google Analytics, Google Ads.
- Excellent communication skills.
- Creative thinker with strong analytical and problem-solving abilities.
- Proven track record of driving results and achieving business objectives through digital marketing initiatives.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
Benefits
- At Stackivy, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
- Pension
- Competitive annual leave plus bank holidays
- Health insurance
- L&D training
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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