Job Description

• The ideal candidate will devise, develop and implement an appropriate online marketing and sales strategy to deliver a customer -orientated and cost-effective route to acquire products and solutions.
• Digital Marketing Manager must ensure that the website delivers a great customer experience.

Responsibilities

• Develop strategies that drive customers to the website.
• Improve the design, UX, traffic, and content of the website.
• Use advanced metrics to measure the success of a marketing campaign.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights

Competencies

• Providing analytical information.
• Creativity
• IT and Numeracy permutation
• Problem Solving Analysis

Qualification

• The ideal candidate should be a graduate with 10years experience.
• Must be proficient in the use of MS Office Software.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)