Digital Marketing Expert needed at Design Synchrony

Description 

• We are seeking a versatile and results-driven Marketing Personnel with a focus on Content Writing, Copywriting, SEO, and Email Marketing to join our dynamic team.
• In this role, you will be responsible for developing high-quality content, optimizing it for search engines, crafting persuasive copy, and managing email marketing campaigns to engage our audience and drive business growth.
• You will collaborate with our marketing, product, and sales teams to ensure consistent messaging and effective marketing strategies across all platforms.

Key Responsibilities
Content Writing:

• Develop engaging, informative, and high-quality content for blogs, websites, social media, and marketing materials
• Research industry trends, target audience needs, and competitors to inform content strategies
• Collaborate with internal teams to create content that supports product launches, events, and promotions

Copywriting:

• Craft compelling, persuasive, and clear copy for websites, landing pages, social media, and advertisements
• Develop messaging that resonates with different audience segments, driving conversions and engagement
• Edit and proofread content to ensure consistency, clarity, and adherence to brand guidelines

SEO Optimization:

• Perform keyword research and develop SEO strategies to improve organic search rankings and drive traffic
• Optimize on-page SEO elements such as meta tags, headings, and internal linking
• Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and adjust strategies based on data insights

Email Marketing:

• Create and execute email marketing campaigns, from content creation to distribution and performance analysis
• Develop targeted email campaigns, including newsletters, promotional emails, and drip campaigns, to nurture leads and engage customers
• Manage and segment email lists to ensure effective targeting and personalization
• Monitor email marketing KPIs such as open rates, click-through rates, and conversions, and optimize campaigns for better performance

General Marketing Duties:

• Collaborate with graphic designers, developers, and other team members to produce cohesive marketing materials
• Stay updated on digital marketing trends and best practices, including changes in search algorithms, email marketing tools, and content marketing strategies
• Analyze marketing performance and provide reports with actionable insights to optimize future campaigns
• Assist in managing the company’s social media presence by writing posts and engaging with followers

Required Skills and Qualifications

• Proven experience in marketing, with a focus on content writing, copywriting, SEO, and email marketing
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong understanding of SEO best practices and experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• Experience with email marketing platforms (e.g., Zoho Campaigns)
• Proficiency in using content management systems (e.g., WordPress) and email automation tools
• Ability to create compelling, customer-focused content that drives engagement and conversions
• Strong analytical skills and ability to interpret data to make informed marketing decisions
• Knowledge of digital marketing trends, audience targeting, and lead-generation strategies
• Excellent project management and organizational skills, with the ability to multitask and meet deadlines

Preferred Qualifications:

• Experience with A/B testing, CRO (conversion rate optimization), and UX writing
• Familiarity with social media management and paid advertising (Google Ads, Facebook Ads)
• Basic graphic design skills using tools like Canva or Adobe Creative Suite
• Knowledge of HTML, CSS, or other web technologies is a plus

What We Offer

• Competitive salary and benefits package
• Flexible working hours with remote work options
• Opportunity to work in a creative and collaborative environment
• Professional development and growth opportunities
• Access to industry-leading tools and resources