Digital Marketing Executive needed at PPC Limited
PPC Limited’s job vacancy, Career and Recruitment
Job title : Digital Marketing Executive
Job Location : Lagos
Deadline : October 04, 2023
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Location: V/I, Lagos
Summary of Roles / Responsibilities
- Plan and execute digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns
- Design, build and maintain the company’s social media presence and respond to enquiries
- Brainstorm new and creative growth strategies
- Plan, execute, and measure A/B experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables
- Ensure that the company’s brand identity and message is consistent
- Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites
- Develop and manage digital marketing campaigns for viral following and engagement
- Manage organization’s website, landing pages and blogs
- Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred)
- Use analytics to study patterns and leverage study results to fulfil customer requirements
- Track the website traffic flow and provide internal reports regularly
- Fix error in online content, arrange webinars, webcasts and other digital experiences
- Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve
- Profile and retarget current and potential customers
- Strategically improve and leverage on digital platforms that clients have found more convenient interacting with
Qualification and Person Specification
- Degree in Marketing or a related field.
- 5 6 years of experience in Digital Marketing in a Digital Agency
- Excellent working knowledge of building following and engagement via organic content promotion
- Experience working with sales team and supplying them with market intelligence that can lead to a sales call
- Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw
- Experience using data from Questionnaires and Survey to determine customer behavior
- Strong analytical skills and data-driven thinking
- Dedication to customer satisfaction and providing immediate response
- Up-to-date with the latest trends and best practices in online marketing and measurement.
How to Apply for this Offer
Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.
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*Digital Marketing Executive in Lagos