Responsibilities
As a Digital Experience Executive, you’ll need to:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Provide creative ideas for content marketing and update the social media
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Maintain partnerships with media agencies and vendors
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Acquire insight in online marketing trends and keep strategies up-to-date
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

Requirements and Skills

• Candidates should possess a Bachelor’s Degree qualification with 2 – 3 years work experience.
• Proven experience as Digital Experience Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Age bracket for this role is 20 – 27 years.