Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing campaigns across multiple channels, including SEO, PPC advertising, social media, email marketing, and content marketing.
• Analyse and interpret digital marketing data and metrics to measure campaign performance and ROI.
• Collaborate with cross-functional teams to ensure consistent and effective digital marketing campaigns.
• Stay updated with the latest digital marketing trends, best practices, and emerging technologies.
• Identify and implement new digital marketing strategies and tactics to stay competitive and drive growth.
• Manage digital marketing budgets and ensure efficient resource allocation.

Job Requirement

• Bachelor’s degree /Higher National Diploma in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in digital marketing roles.
• Proficient in various digital marketing channels (SEO, PPC, social media, email marketing, content marketing).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent copywriting and content creation abilities.
• Knowledge of marketing automation tools and customer relationship management (CRM) systems.
• Familiarity with digital design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Ability to work collaboratively in a team environment.