Digital Marketer needed at Vixa Pharmacy
Job title : Digital Marketer
Job Location : Lagos
Deadline : September 20, 2023
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Job Description
- A Digital Marketer is responsible for developing, implementing, and managing online marketing strategies to promote products, services, or brands.
Job Responsibilities
- Digital Strategy Development-: Create and execute comprehensive digital marketing strategies aligned with business goals and objectives.
- Content Marketing-: Develop and manage content marketing campaigns, including blog posts, articles, videos, and infographics.
- Search Engine Optimization (SEO): Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
- Paid Advertising-: Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Social Media Marketing-: Create and curate content for social media platforms, engage with followers, and analyze social media metrics to refine strategies.
- Email Marketing: Design and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.
- Analytics and Reporting-: Monitor and analyze digital marketing performance using tools like Google Analytics, and prepare reports to measure ROI and make data-driven decisions.
- Conversion Rate Optimization (CRO): Continuously optimize websites and landing pages to improve conversion rates and user experience.
- Online Reputation Management-: Monitor online reviews and social mentions, and develop strategies to manage the brand’s online reputation.
- Marketing Automation-: Implement marketing automation tools and workflows to nurture leads and streamline marketing efforts.
- Competitor Analysis-: Research and analyze competitors’ digital marketing strategies to identify opportunities and threats.
Duties and Responsibilities
- Planning, development and execution of Company digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
- Advertising and displaying the Company’s products and services on the web
- Managing online brand and product campaigns to raise brand awareness.
- Creating and Maintaining the Company’s social media presence
- Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and AdWords programs.
- Presenting recommendations in the reporting line. Developing and coordinating multimedia packages
Qualifications and Experience
- Bachelor’s Degree in Mass Communication or related field.
- 3 years of experience in digital marketing.
- Deep understanding of digital marketing, social media and digital production.
- Good experience delivering effective and innovative digital campaigns.
- Good experience delivering a variety of digital assets, including rich media online ads, microsites,and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills
- Not more than 35 years old.
How to Apply for this Offer
Interested and qualified candidates should send their CV and Cover Letter to: [email protected] using the Job Title as the subject of the mail.
Note: Only Shortlisted candidate will be contacted.
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