Job Description

• As a Senior Digital Marketer, you will be a driving force behind our online presence, brand visibility, and customer engagement.
• With your deep expertise in digital marketing, you will lead strategic initiatives, manage campaigns, and harness the power of digital channels to connect with our target audience and achieve our business goals.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with company objectives and target audience.
• Lead a team of digital marketing professionals, providing mentorship, guidance, and performance management.
• Manage end-to-end digital campaigns, including planning, implementation, tracking, and optimization.
• Utilize a data-driven approach to analyze campaign performance, draw insights, and adjust strategies for maximum impact.
• Oversee the creation and optimization of various digital content, including website content, social media posts, email campaigns, and more.
• Collaborate with cross-functional teams to align digital strategies with overall marketing and business initiatives.
• Stay updated on industry trends, emerging technologies, and best practices to ensure continuous innovation.
• Leverage various digital marketing channels, such as SEO, SEM, social media, email marketing, content marketing, and influencer partnerships.
• Monitor and manage the company’s online reputation, addressing customer feedback and maintaining a positive brand image.
• Use analytics tools to generate regular reports and insights to measure the effectiveness of digital campaigns.
• Identify opportunities for growth and recommend strategies to enhance digital presence and engagement.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• A minimum of 5 years of hands-on experience in digital marketing.
• Proven track record of successful digital campaigns and projects.
• Relevant certifications such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing are highly desirable.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Proficiency in using digital marketing platforms and tools for campaign management and analysis.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal.
• Creative mindset with the ability to conceptualize and execute innovative marketing ideas.
• Leadership experience and the ability to guide and motivate a team.
• High attention to detail and ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for skill development and continued learning.
• Collaborative and inclusive work environment.
• Chance to contribute to impactful marketing initiatives and shape the company’s digital footprint.