Description and Objectives

• We are seeking a dynamic and motivated individual to drive our digital marketing and branding efforts.
• You will work hand-in-hand with our business development lead to drive Talent Lab’s growth by developing and executing innovative marketing strategies, maintaining a strong brand presence and boosting our digital footprints.

Responsibilities
Social Media Management:

• Spearhead the creation and mainteinance of Talent Lab’s social media platforms e.g Facebook, Instagram, Twitter and LinkedIn.
• Develop strategies for social media optimization, content creation and growth analytics to enhance community engagement and influence.
• Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.

Email Marketing:

• Work with the business development lead to create and execute effective email campaigns.
• Contribute to the marketing capability of our startup while generating leads and boosting conversion.

Lead Generation and Conversion:

• Generate leads and nurture them through a sales channel.
• Run targeted advertisement campaigns and track their performance

Website Update:

• Collaborate with internal teams to enhance the digital user experience, including optimizing landing pages.
• Analyze website traffic and user behavior to identify areas for improvement

Documentation and Analytics:

• Strong ability to use analytics tools e.g Google Analytics for monitoring performance, making data-driven decisions, and reporting on ROI/KPIs.
• Generate regular reports to measure our digital media’s success and identify areas for improvement.

Duty Station:

• This is an hybrid role in Talent Lab’s Head Office.

Required Education and Experience

• Bachelor’s Degree in Marketing, Communications or a related field.
• 3 – 5 years relevant work experience.
• Proven experience in launching and implementing strategies around social media, email marketing, content creation and SEO optimization.
• Strong communication and collaboration skills.
• Experience in SEO, video editing and graphic design.

Core competencies:

• Ability to source and produce highly engaging content and managing it across all social media platforms.
• Demonstrated ability to use technology for digital analytics tools to measure performance and make data-driven decisions.
• Proficient in graphic design tools and software.
• Ability to work independently with minimal supervision in a fast paced environment.