1 week ago
Job title : Digital Marketer
Job Location : Abuja
Deadline : September 14, 2024
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Job Description
- The Digital Marketer is responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and lead generation.
- This role involves managing digital channels such as social media, search engines, email, and websites to achieve business objectives and improve the company’s online presence.
- The ideal candidate should be data-driven, creative, and proficient in using various digital marketing tools and platforms.
Key Responsibilities
Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Conduct market research and competitor analysis to identify trends and opportunities in digital marketing.
Content Marketing:
- Create, curate, and manage engaging digital content for websites, blogs, social media, and email campaigns.
- Collaborate with designers and content creators to produce high-quality visuals and copy.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Optimize website content for SEO to increase organic search rankings and drive web traffic.
- Manage pay-per-click (PPC) campaigns across search engines to maximize visibility and ROI.
Social Media Management:
- Develop and manage social media marketing strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Monitor social media trends, engage with followers, and analyze performance metrics to improve engagement.
Email Marketing:
- Design and execute targeted email campaigns to nurture leads and retain customers.
- Monitor and report on email campaign performance, optimizing for open rates, click-through rates, and conversions.
Data Analysis and Reporting:
- Use analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on digital marketing performance.
- Analyze customer behavior and campaign metrics to refine strategies and increase ROI.
Paid Advertising (PPC):
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor and adjust ad performance to maximize return on ad spend (ROAS).
Website Management:
- Work with web developers to ensure the website is user-friendly, optimized for SEO, and supports marketing goals.
- Oversee landing page design and conversion rate optimization (CRO) initiatives.
Conversion Rate Optimization (CRO):
- Test and implement strategies to improve conversion rates on websites, landing pages, and digital ads.
- A/B test marketing campaigns and digital assets to optimize performance.
Collaboration and Teamwork:
- Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing strategies with overall business objectives.
- Stay updated with the latest trends in digital marketing and suggest innovative approaches.
Key Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field with 3 – 4 years experience.
- Proven experience in digital marketing with a portfolio of successful campaigns.
- Strong understanding of SEO, SEM, social media, and PPC advertising.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Business Manager, etc.).
- Excellent communication, analytical, and project management skills.
- Creative thinking and problem-solving ability.
- Ability to adapt to a fast-paced, dynamic environment.
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp). Knowledge of HTML/CSS and basic web development.
- Familiarity with graphic design tools like Adobe Creative Suite or Canva.
How to Apply for this Offer
Interested and qualified candidates should submit their CV to: vanessa.abah@lvpgroup.net using the Job Title as the subject of the mail.
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