Digital Marketer needed at HR-EX Consulting – Apply Now

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Job title : Digital Marketer

Job Location : Lagos

Deadline : June 24, 2023

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Job Brief

  • She is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
  • Creating and implementing the positioning, branding, and launch strategy.
  • Participating in business model discussions and contributing to the development of the company.
  • Keep marketing strategy on track and ensure the business continues to reach a larger audience.

Duties and Responsibilities

  • Develop strategies and tactics to get the word out about the organization and drive qualified traffic to our front door.
  • Deploy successful marketing campaigns and own their implementation from idealization to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
  • Implement a strategy to research and analyse data to identify and define audiences.
  • Represent the marketing team to cross-functional groups including product management, sales, or customer support.
  • Updating senior leadership on the progress of marketing activities and reporting on the results of the campaign.
  • Conduct market research to determine commodity trends, and competitors’ services.
  • Establish and maintain relationships with consumer, community, employee, and public interest groups.
  • Plan or direct the development of programs to maintain favorable public and stockholder views of the organization’s agenda and accomplishments.

Qualifications and Experience

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 2- 3 years of post-graduation experience
  • SEO Optimisation expert preferred.
  • Metric-driven marketing mind with an eye for creativity.
  • Extensive knowledge of marketing strategies, channels and branding.
  • Excellent communication skills.
  • Ability to think both creatively and strategically.
  • Knowledge of social media and web analytics.
  • Strong project management, multitasking and decision-making skills. Experience in a marketing agency is an added advantage.
  • Foreign, private school preferred. However quality work experience may fly.

How to Apply for this Offer

Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.

  • Media / Advertising / Branding jobs
  • Digital Marketer jobs

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