Job Description

• Identify business opportunities & perform market research to determine new business leads and potential projects
• Lead the planning and execution of the digital marketing strategies to promote County Finance products and services to customers.
• Manage County Finance social media platforms and create digital marketing campaigns.
• Help to create and support marketing content for social media purposes (e.g., briefs, banners, blog posts, Infographics)
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Conduct regular audits for social media and website marketing performance.
• Track marketing metrics and analyze digital data to measure marketing success.
• Manage online customer acquisition and retention programs including SEO, email, affiliate, graphics and social marketing.
• Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Perform keyword research in coordination with County Finance business objectives to optimize existing content and uncover new opportunities
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current and potential customers.

Requirements

• Candidates should possess a Bachelor’s Degree with 2-3 years experience.
• Efficient use of CRM software
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage.
• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console)
• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing