Job title : Digital Marketer
Job Location : Lagos
Deadline : October 26, 2023
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Your Responsibilities Will Include
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via Display Ads.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Working on app store optimisation.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
- Designing and developing a strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measure the success of employer branding initiatives.
- You have at least 1 year of experience ideally in Digital Marketing within the IT industry.
- Experience in App Marketing, Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
- You are highly goal driven and work well in fast-paced environments
- You enjoy finding creative solutions to problems
- You are adaptable and thrive in changing environments
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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