Digital Marketer needed at Archware Technologies International Limited

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Job title : Digital Marketer

Job Location : Lagos

Deadline : October 26, 2023

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The Role

Your Responsibilities Will Include

  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Driving performance marketing via Display Ads.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Working on app store optimisation.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
  • Designing and developing a strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Profile

Skills Required

  • You have at least 1 year of experience ideally in Digital Marketing within the IT industry.
  • Experience in App Marketing, Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
  • You are highly goal driven and work well in fast-paced environments
  • You enjoy finding creative solutions to problems
  • You are adaptable and thrive in changing environments

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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